10 Minutes and 38 Seconds in This Strange World opens in 1990 with "Tequila Leila", who is a prostitute. The story has her five outcast friends, who don't share a worthy importance in a liberal country. Leila enters the state of awareness in her last moments, after she has been murdered and left in a dumpster outside Istanbul. "While the Turkish sun rises above her and her friends asleep soundly nearby, she contemplates her mortal existence before eternal rest." In the last minutes she recalls her previous life; "the taste of spiced goat stew, sacrificed by her father to celebrate the long-awaited birth of a son; the sight of bubbling vats of lemon and sugar which the women use to wax their legs while the men attend mosque; the scent of cardamom coffee that Leila shares with a handsome student in the brothel where she works. Each memory, too, recalls the friends she made at each key moment in her life—friends who are now desperately trying to find her..."